The Next Generation and Sports

From my keynote for the 2016 PGA Merchandise Show. It's a clip that takes a look at how the next generation relates to sports - they're wired, collaborative, and thinks about sports in new and different ways. How can that provide opportunities…

Experiential capital and the game of golf

I've written and spoken about the concept of experiential capital quite a bit through the years - I think in a fast paced economy its one of the most important innovation strategies that we can undertake. Here's a clip where I'm speaking about this idea at my PGA keynote.

#thkpgapro

#thkpgapro — Video from my keynote for the PGA of America Merchandise Show: where I thank 3 key PGA Pros in my life! It's the 100th anniversary of the PGA of America, and they are running a campaign to encourage people to thank the PGA…

My Keynote @ the PGA Merchandise Show

The PGA of America invited me in again to headline their main stage, to talk about how various emerging technologies will provide opportunities to grow the game. I was delighted to share the same stage as Bubba Watson, Lee Trevino and Hank Haney…

Why Golf is the Most Important Word You Need to Know

Well, the headline caught your attention, didn’t it? So what gives? How could “golf” possibly be the most important word in a world that involves ongoing economic volatility, business model change, extremely fast paced business model…