All case studies
2010 / Golf
PGA OF AMERICA
The game had a growth problem. The future was already arriving.
The Annual General Meeting opened with a challenge: understand the changing player, and adapt how the game attracts and retains participants.
The strategic themes
- Demographics
- Time pressure
- Attention spans
- Participation
- Technology
- Reinvention
The original engagement story and images are published on JimCarroll.com.