JIM CARROLLGOLF / SPORT / WHAT CHANGES NEXT
Original case studies / JimCarroll.com

THE PROOF
IS ON THE STAGE.

Explore the engagements, the audience’s challenge and the trends Jim brought into the room.

PGA of America: engagement storyPGA of America: six keynote trends
2010 / Golf

PGA of America

The game had a growth problem. The future was already arriving.

The Annual General Meeting opened with a challenge: understand the changing player, and adapt how the game attracts and retains participants.

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PGA Merchandise Show: engagement storyPGA Merchandise Show: six keynote trends
2016 / Golf

PGA Merchandise Show

Golf technology is moving beyond the scorecard.

At the Orlando industry show, Jim connected GPS, tracking, drones and golf-entertainment models to better experiences and new player growth.

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PGA of Ontario: engagement storyPGA of Ontario: six keynote trends
2019 / Golf

PGA of Ontario

Tradition keeps the game. New players keep it alive.

A golf-industry keynote on protecting the game’s identity while reinventing how new generations discover and experience it.

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Sports & Fitness Industry Association: engagement story
2015 / Sports & Fitness

Sports & Fitness Industry Association

Some people saw a baseball bat. Jim saw the future.

A customized opening keynote in New Orleans on connected sporting goods, interactive experiences and changing consumers. Roger Goodell followed Jim onstage.

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Your next event

LET’S TALK ABOUT
YOUR NEXT MOVE.

A golf-industry conference. A sports and recreation meeting. A corporate event with a round on the side. One keynote researched for your room.