JIM CARROLLGOLF / SPORT / WHAT CHANGES NEXT
All case studies
2015 / Sports & Fitness

SPORTS & FITNESS INDUSTRY ASSOCIATION

Some people saw a baseball bat. Jim saw the future.

A customized opening keynote in New Orleans on connected sporting goods, interactive experiences and changing consumers. Roger Goodell followed Jim onstage.

Sports & Fitness Industry Association: original case-study image 1

The strategic themes

  • Smart clothing
  • Connected equipment
  • Genomic sports medicine
  • Immersive experiences
  • Evolving consumers
  • Data-driven business

The original engagement story and images are published on JimCarroll.com.